Has your dental practice been growing the way you want it to, or are things moving more slowly than you’d like? You might need to try some dental marketing ideas.
No matter the size of your practice, growth is always a good goal. The more clients you have, the better your business does – and you can always grow to fit more clients! However, you won’t get them through the door without strategic marketing practices.
The right dental marketing strategy will make your office more appealing than the competitors’.
How does it work? In this guide, we’ll show you – keep reading to learn the top dental marketing tips.
#1. Mail Postcards
Direct mailing might seem out of date in the modern day. But for some things, like dentistry, it’s actually still a great way to get the attention of potential clients.
Direct postcards can reach new clients, such as people who’ve just moved into the neighborhood. They can also remind your current clients about upcoming appointments or needed work, and alert them to news about your practice, such as new procedures or services.
Printing high-quality postcards don’t have to be expensive, and they’ll quickly pay for themselves as your business grows.
#2. Use Local Facebook Ads
Dental work isn’t something you can buy online. You may not be quite sure who your target audience is yet, but you do know one thing – they’re local. Local Awareness Facebook ads help you reach the people in your area who need your services.
Ads that get shown to people outside of a radius of about 50 miles are completely useless. The Local Awareness ads ensure you’re not wasting ad dollars by showing your ads to the people who should be seeing them. You can also show people your location, hours of operation, contact info, and more using this ad strategy.
#3. Try Click-to-Call
Another great type of dental marketing to try is the click-to-call ad.
Your ultimate goal is to have the people you reach to make an appointment. It’s good to have a way for them to book appointments online, but many people still book their dental work by making a phone call.
A click-to-call add makes this process easy. All they have to do is click on the ad to automatically call your office. You can add this as an extension to the ads you already have, or you can design your ads around this service.
#4. Demographic Targeting
You can use your Facebook ads to their best advantage with demographic targeting.
Facebook has tons of demographic targeting options since the site knows so much about its users. You can target people by income, relationship status, language, interests, and more.
#5. Income Targeting
If you use AdWords, make sure to target your customers according to income. You can send ads for expensive cosmetic services to high-income clients while reminding low-income clients about the important basic procedures they need to get done.
#6. Strengthen Your Website
Don’t have a website as part of your dental marketing strategy? Then you need to get one today.
Most people search online for new services, including dentists. They need to be able to find and be impressed by your website. Is it easy to use, informative, and SEO friendly? If not, you have work to do.
#7. Start an App
Does your practice have an app? This is one of the best dental office marketing ideas that will set your office above the competition.
Having your own app makes it easy for customers to book appointments, learn about your services, and stay in touch. A simple, easy-to-use app makes your practice seem both high-tech and personal.
You can easily send out push notifications to remind people of appointments and new procedures. To make your app even more useful, include helpful, informative content in your app. Consider starting a loyalty program to keep people coming through the door.
Making an app doesn’t have to be expensive or difficult. App makers are quick, easy, and can result in high-quality apps.
#8. Use Email Marketing
Many people use email on a daily basis, and email marketing makes it easy to connect with them in this familiar format.
Have an opt-in email list for people who visit your website, and invite your current clients to join, too. Send out helpful, interesting content, as well as reminders and other news.
#9. Use Social Media
Social media isn’t just for certain kinds of brands. If you have a business, you need to be using social media to your advantage to attract new customers.
Target the major social media sites, like Facebook and Instagram. Then, find out if your target audience is hanging out on any other sites, and get on those, too.
Keep a consistent tone for your text and images on the different platforms, so people can get a feel for your brand. And have fun with it – people love brands they can relate to.
#10. Try a Photo Booth
Connecting with your clients in fun ways results in great content for your website and social media. One excellent way to do this is with a fun photo booth at your practice.
Create a life-size Instagram frame where your patients can pose and show off your great work. Ask for their permission to share their photo. This is a great way to boost your brand on Instagram and Facebook. Post those smiling photos along with a branded hashtag, and you’ll have a great, positive social media presence without doing much work.
Encourage your patients to review you on your social media sites, interact with your brand, and tag their photos. The more engagement you get, the more your site gets seen.
Which Dental Marketing Ideas Will You Try?
Every dental practice needs dental marketing to stay competitive. Even if you have a solid base of loyal customers, it’s essential to always be bringing new people in too.
Even if you just start with one of these ideas, you’ll quickly see results. Add more dental marketing ideas to watch your business grow faster.
Looking for tips on how to create your marketing content? Check out our guide to writing great newsletters here.